Get started with NewsMachines Newsletter
Quick guide to newsletters
NewsMachine Newsletter is an all-in-one marketing platform that helps you manage and talk to your customers and other interested parties. Our marketing strategy focuses on healthy methods of contact management, beautifully designed campaigns and powerful data analysis. We are here to help you become an expert marketer. Are you ready to get started?
Here are some helpful things to know before you start creating your first newsletter.
Step 1 – Create a campaign
A promotion is a message that you share via email, ads or other channels. Select recipients, make settings, design email layout previews, and send or schedule mailings. Click the “Create Campaign” button to get started.
– Newsletter uses existing lists from PressMachine. The basis of good marketing is a clean, up-to-date record of your contacts, also known as your audience. When you create a NewsMachine account, you can import your subscribers and lists. You can edit the default information for your target audience if you need to or start adding contacts immediately.
Subject line + Preview
– Select the subject line that the recipient should see. Preview text is an extract of a copy that is retrieved from the body of your email and usually appears below the sender’s name and subject line in a subscriber’s inbox.
– Select sender address, and reply address. Keep in mind that there is a difference between reply-to and sender. A reply-to-address is identified by putting the reply-to-title in your email. This is the e-mail address to which the reply message is sent when you want the reply to go to an e-mail address that is different from the From: address. In the example below, “email@example.com” is the reply-to address.
– Design the content for your campaign. In the next step, we go through how to create a nicely designed email with our simple tool.
Step 2 – Design the mailing email
Design the content for your campaign.
Designing a NewsMachine Newsletter email can be fun, but also complicated, as we offer many customization options. Take some time to get used to the controls and always plan your campaigns before you start designing them. You will be an expert before you know it. Here we will explain how all Drag-and-Drop elements work,
The basic concept is that you drag elements from the right menu to the workspace on the left, and then make settings.
Example # 1 – To add a text, drag the text icon to the left field.
You will then get a box in the work field where you can fill in the text, bold and choose formatting etc.
When you are satisfied, click “Save & close” and immediately get a preview of what it will look like in the left workspace.
Example # 2 – To add an image, drag the image icon to the location where you want the image. In the left work area, you will see a dialog where you can select an image from the image bank you have already created on PressMachine. You can format the image.
Example # 3 – To add image + text to a line, select “Img caption” then you can select image, enter text and make settings as if the image should be on the right and the text on the left or vice versa.
Example # 4 – To add a series of images, select “Img group” then you can select more images.
Example # 5 – To add a button, select “Button” and can then choose what text should be on the button, and whether it should link to a page, file or email address. Under “Style” and “Settings” there are more options for changing text, size, etc.
Example # 6 – To add blanks, select “Spacer” and can give it a background color and edit the size.
Example # 7 – To add a movie clip to a line, select “Video”, then you can select a clip with “select” and also enter text and make settings as if the clip should be on the right and the text on the left or vice versa .
Example # 8 – To write your own code you can use “Code”.
Step 3 – Save & Preview
When you are satisfied, you save the newsletter and make a first test mailing to yourself.
Often you want to edit a little more.
Step 4 – Schedule publishing
When you are completely satisfied, you schedule the publication or send it out immediately.