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Get started with Press releases and Press rooms

To get started, log in to the Newsmachine admin interface using your provided login details.

Adding Images in the Press Room

If you are using the press release service for the first time, you can start with points 3 and 4.

  1. After logging in, click on Releases in the top menu and select Publish in the submenu.
  2. Click on New Press Release to enter the editor where you can write or paste your press release into the title, introduction, and body text fields.
  3. To include logos and images in the mailing, upload them under Images in the menu on the left.
  4. You can also upload and manage additional materials under the respective sections, such as Press Contacts, Boilerplate and Documents in the left menu. These can be included in the release via the press release editor or uploaded directly from your computer.

Sending a Press Release

  1. Once your press release, images and materials are ready, click on Preview at the bottom to review the final mailing. At this point, you can also send the draft to yourself. You will then see how it will look to the recipients of your press release.
  2. If you are satisfied with the result, choose to either:
    • Send the press release immediately.
    • Schedule it for a later time.
    • Save it as a draft to continue editing later.

Note: By default, all uploaded content remains hidden. If you want your press release, images and other materials to be visible and searchable in the press room, select Visible at the bottom.

📌 Related article: Press release template – Seven things to consider

Creating Mailing Lists

  1. Go to Lists in the submenu.
  2. Choose from the following options:
    • Select from ready-made public lists.
    • Create a list using the Contact Directory under Press Releases > Media Contacts > Create a new one, based on subject tags, media type or free text search.
    • Import your own lists via Releases > Media contacts > Import.

Using the Mycroft AI tool

Mycroft, located under Releases in the top menu, is an AI-powered tool that matches your press release with journalists who have previously written on similar topics.

  • Based on Mycroft’s recommendations, you can:
    • Create new journalist lists.
    • Adding suggested contacts to existing lists.

For more information on the press release service, its features and how to distribute press releases on social media, see the user manual.

📌 Related article: Getting started with NewsMachine: A quick start guide

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