NewsMachine Media Analysis

Media analysis – a comprehensive approach to publicity

Qualitative and quantitative media analysis

Media analyses are simple tools for you to gain an overview on publicity. What is being written about your organization? Is it positive or negative? Who decides the agenda? Where is the publicty? What is written about your organization? Is it positive or negative? Who sets the agenda? Where is the publicity?

Analyses look very different depending on customers needs and circumstances. Publicities volume and complexity of questions are signifiers for your scope (and therefore the price). All analyses kan come to encompass both editorial and social media. The volume of publicity and the complexity of the issues are decisive for the scope. The analyzes can also include both editorial and social media.

Qualitative media analyses are done mostly manually by one of our experienced media analysts. Quantitative analyses are primarily automatically generated. Quantitative analyzes are produced mainly automatically. These can be easily performed by you or left to our analysts for a professional assessment.


Here are some of the analytics services NewsMachine offers:

  • Current situation analysis – what image is conveyed by your organization today?
  • Campaign analysis – what impact do your communication campaigns have?
  • Quarterly / half-yearly analysis – how does the media image for your organization develop over time?
  • Target group analysis – who do you want to reach and where do you reach them?
  • Industry / subject analysis – what are the most important players & issues in a certain area?

The purpose of media analysis

The primary purpose of media analysis is to create a broad overview of publicity and get a receipt of how the communication efforts.

With the media analyzes, you also get answers on how the media image corresponds with the communication plan. Furthermore, they highlight the factors that drive your visibility in media reporting, which representatives should be visible in the media and how your communication work can be developed.

Our experienced analysts can also provide advice and challenge your established views.

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Long experience in media analysis

NewsMachine has worked with media analysis since its inception in 2002 and today we have some of the industry’s most experienced media analysts.

Over the years, we have worked with several of Sweden’s heaviest authorities, organizations and companies and helped them evaluate and sharpen their communication efforts. These include the Swedish Environmental Protection Agency, the Swedish Pensions Agency, the Swedish Public Employment Service, the Swedish Social Insurance Agency.