By searching for and keeping track a range of issues, you can increase the value of your business intelligence.
Here are some tips for creating your search agents.

  • Find potential customers or partners for collaboration
  • What do my customers say in the media?
  • Your reputation
  • Monitor negative reviews and potential risks
  • Evaluate your marketing strategies
  • Monitor changing rules and regulations
  • Keep track of your business sector
  • What is said about key people and opinion leaders in your business?
  • What do key influencers in your industry say?
  • Important staff changes with your customers and in the industry?

And, while you’re at it, a powerful tool for business intelligence. Why not also keep an eye on the simple, everyday things around you? Best restaurant, ice cream shop, football team, or anything else happening in your area that interests you?