PR and communication support

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Get started with the communication work – strategically and operationally

We analyze your organization from a communication perspective to find the exciting news and interesting stories in your business. We look at how you communicate today, for example via the website, and how it agrees with the goals you have. What are your target groups and how do you reach them? Based on this, we develop strategic guidelines as well as concrete proposals for communication initiatives and which channels best suit your needs.

Communication support for larger organizations that want to influence their media image

NewsMachine also offers support to the organizations and companies that already today work professionally with communication and media relations. We make a qualitative analysis of your current publicity and other communication channels and sets it against your organization’s communication goals. With the analysis as a basis, NewsMachine makes proposals on how you can optimize the communication work and thereby achieve your goals.

Are you aware of the benefits of active PR and communication work? But it might feel difficult and you do not know where to start? Or does the communication work need a fresh start? NewsMachine offers its customers practical and solid advice on how you can improve your communication. This is to help our customers take the first step towards successful PR and communication work.

Press release

The competition for media attention is extensive. But with timing, interesting news, well-thought-out content and a properly designed text, the chances increase that your particular press release will be picked up and result in publicity. Our services related to the distribution of press releases include:


  • The press dispatch service PressMachine
  • Research and gathering information as a basis for press releases and to place your message in a relevant context.
  • Compilation of a list of recipients adapted to your organization and your message.
  • NewsMachine produces a standard text, a so-called boiler plate, selects images and writes a press release based on your script
  • Dispatch of the press release via PressMachine at an agreed time