Press releases and Press rooms

With a good press release you’ll take the world by storm

Press Release

Sweden’s most complete PR service



PressMachine is a web-based platform for press releases and press rooms. With it you can easily and smoothly administrate, send and publish press release and other mailings.

To secure that all your mailing lists are current and that you keep track on those journalists that report on your areas of interest you can use the AI-tool Mycroft. It is a tool that matches the text in your press releases with the articles written in related subjects

press room


You can choose to have your press room entirely integrated on your own website and/or hosted on You decide how you want it – We will fix it for you. In the press room you will find an archive of past press releases and your press material in the form of images, videos and other documents. We can also assist you in the integration of social-media and news-feeds in your press room, on your homepage as well as

Mycroft ™

NewsMachine uses Artificial intelligence (AI) to make life easier for communicators, press officers, marketers and anyone working in PR sector. Press contacts are to a certain extend perishable wares – journalists come and go, quit and change jobs and interests all the time. That’s why keeping mailing lists updated and current can be a time consuming process.

Read more about Mycroft ™


Custom mailing lists

In our tools you handle your press releases yourself and customize to whom and through which channel you wish to spread your information, for example to news outlets, editorial staffs or journalists. Journalists and editorial staff are sorted by geographical location, either by county, city or municipality. You can also sort by topics and areas of interest.


All prices below are per month and per product, excluding VAT.

More information about Press Release / Pressmachine

Read more about what is included in and compare the different subscriptions.

Press releases Basic Standard Enterprise
Press releases per year 8 Unlimited Unlimited
Create, edit and publish your press releases
Boilerplate – create one or more standard texts as a signature
Publish Events
Show your organization’s press contacts
Link archive
Attach document
Images – automatic handling of high-resolution images
Video – Uploading and storage
Podcasts – upload to us – publish on the Apple Store
Distribution and Distribution Lists Basic Standard Enterprise
Organize distribution lists in tree structure
Press machines Distribution lists for Sweden divided into counties
Press machines Distribution lists for the Nordic region
Contact catalog – search among tens of thousands of journalists in Sweden Limited
Import contacts from Excel
Export contacts
TurboMan – the world’s fastest sending engine 1K / sec
Mycroft Basic Standard Enterprise
MyCroft – Helps you find your target audience Option
MyCroft Report – Analyze and understand your target audience Option
Distribution Reports and Analysis
Basic Standard Enterprise
Distribution reports for press release 8
PressMachine – Press room analysis Limited
Visitors and page views Limited
Most popular press releases Limited
Integration with Google Analytics
Pressroom Basic Standard Enterprise
Press room at
Press room settings
Adapting visual profile In your press room
Embedded press room with own domain
Social media in the press room
Multilingual press room
Support for the administration of several organizations’ press rooms
Import of previously published material
API access for integration with own systems
Support Basic Standard Enterprise
Knowledge Base
Consulation hours 1 15
Price 995
SEK / month
SEK / month