Press releases and Press rooms
With a good press release, you strike the world with astonishment
Sweden’s most complete service
PressMachine
PressMachine is a web-based platform for press releases and press rooms. Here you can easily and simply administer, send and publish your press releases and other mailings.
To ensure that your mailing lists are up-to-date and that you keep track of the journalists who report on your areas of interest, you can use the AI tool Mycroft ™. It is a tool that matches your press releases with the articles written in related topics.
Pressroom
You can choose to have the press room fully integrated on your website and / or posted on Pressmachine.se. You decide how you want it – we fix it for you. In the press room you have your archive of historical press releases and your press material in the form of pictures, films and other documents. We can also help you integrate feeds for social media and news in your press room, both on your website and on press.newsmachine.com.
Mycroft ™
NewsMachine uses Artificial intelligence (AI) to make life easier for communicators, press officers, marketers and anyone working in PR sector. Press contacts are to a certain extend perishable wares – journalists come and go, quit and change jobs and interests all the time. Keeping distribution lists up to date and current is therefore always a time-consuming challenge. Read more about Mycroft ™
Own mailing lists
In our tool, you handle your mailings yourself and choose to whom and in which channels you want to spread your information, for example news agencies, newsrooms or individual journalists. Journalists and newsrooms are sorted by the newsroom’s geographical coverage area, either by county, city or municipality. Sorting is also available by subject and area of interest.
Subscription
All prices below are per month and per product, excluding VAT.
Basic
SEK 995 / month- 8 press releases / news per year included *
- Press room at PressMachine.se
- Integration with social media for direct publishing on several platforms simultaneously
- Free support by phone and email, weekdays at 08.00-17.00
Standard
SEK 2495 / month- Unlimited number of press releases / news
- Fastest service for simultaneous publishing at ex. certain distribution of financial information
- Integration with social media for direct publishing on several platforms simultaneously
- Integration of press room to own website
- Access to Google Analytics for in-depth statistics about your press room
- Free support by phone and email, weekdays at 08.00-17.00
Enterprise
Offer- Everything from the Standard Package is included
- Integration of press rooms on own website
- Adaptation to graphic profile
- Support for administering several organizations’ press rooms
- Import of previously published material
- My Mycroft ™ – The AI tool that finds the right recipient for your press release
- 15 consulting hours
More information about Pressutskick / Pressmachine
Read more about what is included in and compare the different subscriptions.
| Press releases | Basic | Standard | Enterprise |
|---|---|---|---|
| Press releases per year | 8 | Unlimited | Unlimited |
| Create, edit and publish your press releases | ✔ | ✔ | ✔ |
| Boilerplate – create one or more standard texts as a signature | ✔ | ✔ | ✔ |
| Publish Events | ✔ | ✔ | ✔ |
| View your organization’s press contacts | ✔ | ✔ | ✔ |
| Link archive | ✔ | ✔ | ✔ |
| attach document | ✔ | ✔ | ✔ |
| Images – automatic handling of high-resolution images | ✔ | ✔ | ✔ |
| Video – Uploading and storage | ✘ | ✔ | ✔ |
| Podcasts – upload to us – publish on the Apple Store | ✘ | ✔ | ✔ |
| Distribution and Distribution Lists | Basic | Standard | Enterprise |
| Organize distribution lists in tree structure | ✔ | ✔ | ✔ |
| Press machines Distribution lists for Sweden divided into counties | ✔ | ✔ | ✔ |
| Press machines Distribution lists for the Nordic region | ✘ | ✔ | ✔ |
| Contact catalog – search among tens of thousands of journalists in Sweden | Limited | ✔ | ✔ |
| Import contacts from Excel | ✘ | ✔ | ✔ |
| Export contacts | ✘ | ✔ | ✔ |
| TurboMan – the world’s fastest dispatch engine 1K / sec | ✘ | ✔ | ✔ |
| Mycroft | Basic | Standard | Enterprise |
| MyCroft – Help find your target audience | ✘ | Optional | ✔ |
| MyCroft Report – Analyze and understand your target audience | ✘ | Optional | ✔ |
| Distribution Reports and Analysis |
Basic | Standard | Enterprise |
| Distribution reports for press release | 8 | ✔ | ✔ |
| PressMachine – Press room analysis | Limited | ✔ | ✔ |
| Visitors and page views | Limited | ✔ | ✔ |
| Most popular press releases | Limited | ✔ | ✔ |
| Integration with own Google Analytics | ✘ | ✔ | ✔ |
| Pressroom | Basic | Standard | Enterprise |
| Press room at PressMachine.se | ✔ | ✔ | ✔ |
| Press room settings | ✔ | ✔ | ✔ |
| Own graphic profile in the press room | ✘ | ✔ | ✔ |
| Embedded press room with its own domain | ✘ | ✔ | ✔ |
| Social media in the press room | ✘ | ✔ | ✔ |
| Multilingual press room | ✘ | ✔ | ✔ |
| Support for managing several organizations’ press rooms | ✘ | ✘ | ✔ |
| Import of previously published material | ✘ | ✘ | ✔ |
| API access for integration with own systems | ✘ | ✘ | ✔ |
| Support | Basic | Standard | Enterprise |
| Knowledge bank | ✔ | ✔ | ✔ |
| ✔ | ✔ | ✔ | |
| Phone | ✘ | ✔ | ✔ |
| Consulting hours | ✘ | 1 | 15 |
| Price | 995 SEK / month |
2495 SEK / month |
Offer |