Press releases and Press rooms

With a good press release, you strike the world with astonishment

Press Release

Sweden’s most complete service



PressMachine is a web-based platform for press releases and press rooms. Here you can easily and simply administer, send and publish your press releases and other mailings.

To ensure that your mailing lists are up-to-date and that you keep track of the journalists who report on your areas of interest, you can use the AI tool Mycroft ™. It is a tool that matches your press releases with the articles written in related topics.

press room


You can choose to have the press room fully integrated on your website and / or posted on You decide how you want it – we fix it for you. In the press room you have your archive of historical press releases and your press material in the form of pictures, films and other documents. We can also help you integrate feeds for social media and news in your press room, both on your website and on

Mycroft ™

NewsMachine uses Artificial intelligence (AI) to make life easier for communicators, press officers, marketers and anyone working in PR sector. Press contacts are to a certain extend perishable wares – journalists come and go, quit and change jobs and interests all the time. Keeping distribution lists up to date and current is therefore always a time-consuming challenge. Read more about Mycroft ™


Own mailing lists

In our tool, you handle your mailings yourself and choose to whom and in which channels you want to spread your information, for example news agencies, newsrooms or individual journalists. Journalists and newsrooms are sorted by the newsroom’s geographical coverage area, either by county, city or municipality. Sorting is also available by subject and area of interest.


All prices below are per month and per product, excluding VAT.

More information about Pressutskick / Pressmachine

Read more about what is included in and compare the different subscriptions.

Press releases Basic Standard Enterprise
Press releases per year 8 Unlimited Unlimited
Create, edit and publish your press releases
Boilerplate – create one or more standard texts as a signature
Publish Events
View your organization’s press contacts
Link archive
attach document
Images – automatic handling of high-resolution images
Video – Uploading and storage
Podcasts – upload to us – publish on the Apple Store
Distribution and Distribution Lists Basic Standard Enterprise
Organize distribution lists in tree structure
Press machines Distribution lists for Sweden divided into counties
Press machines Distribution lists for the Nordic region
Contact catalog – search among tens of thousands of journalists in Sweden Limited
Import contacts from Excel
Export contacts
TurboMan – the world’s fastest dispatch engine 1K / sec
Mycroft Basic Standard Enterprise
MyCroft – Help find your target audience Optional
MyCroft Report – Analyze and understand your target audience Optional
Distribution Reports and Analysis
Basic Standard Enterprise
Distribution reports for press release 8
PressMachine – Press room analysis Limited
Visitors and page views Limited
Most popular press releases Limited
Integration with own Google Analytics
Pressroom Basic Standard Enterprise
Press room at
Press room settings
Own graphic profile in the press room
Embedded press room with its own domain
Social media in the press room
Multilingual press room
Support for managing several organizations’ press rooms
Import of previously published material
API access for integration with own systems
Support Basic Standard Enterprise
Knowledge bank
Consulting hours 1 15
Price 995
SEK / month
SEK / month