Pressreleases and Pressrooms

With a good press release you’ll take the world by storm

Sweden’s most complete PR service


PressMachine is a web-based platform for pressreleases and pressrooms. With it you can easily and smoothly administrate, send and publish press release and other mailings.

To ensure that your marketing lists are up to date and that you have your eye on the relevant journalists within you chosen field, use Mycroft™. It is a toold that matches your press releases with the articles that have been written about related subjects.

Press Room

You can choose to have your press room entirely integrated on your own website and/or hosted on You decide how you want it – We will fix it for you. In the press room you will find an archive of past press releases and your press material in the form of images, videos and other documents. We can also assist you in the integration of social-media and news-feeds in your press room, on your homepage as well as


NewsMachine uses Artificial intelligence (AI) to make life easier for communicators, press officers, marketers and anyone working in PR sector. Press contacts are to a certain extend perishable wares – journalists come and go, quit and change jobs and interests all the time. That’s why keeping mailing lists updated and current can be a time consuming process.

Read more about Mycroft™

Custom mailing lists

In our tools you handle your press releases yourself and customize to whom and through which channel you wish to spread your information, for example to news outlets, editorial staffs or journalists. Journalists and editorial staff are sorted by geographical location, either by county, city or municipality. You can also sort by topics and areas of interest.


All the prices are per month and per product, excluding VAT.

More information about Press releases/Pressmachine

Read more about what is included

Press Releases Basic Standard Enterprise
Press Releases per year 8 Unlimited Unlimited
Create, edit and publish your Press Releases
Boilerplate – create one or more standard texts as signatures
Publish Events
Show your organizations press contacts
Link Archive
Attach document
Images – automatic handling of high-resolution images
Video – Uploading and storage
Podcasts – upload to us – publish on the Apple Store
Distribution and Distribution Lists Basic Standard Enterprise
Organize distribution lists in tree structure
Pressmachines Distribution lists for Sweden divided into counties
Press machines Distribution lists for the Nordic countries
Contact directory – search tens of thousands of journalists in Sweden Limited
Import contacts from Excel
Export contacts
TurboMan – the world’s fastest sending engine 1K/sec
Mycroft Basic Standard Enterprise
MyCroft – Helps you find your target audience Option
MyCroft Report – Analyze and understand your target audience Option
Distribution reports and Analysis
Basic Standard Enterprise
Distribution reports for press release 8
PressMachine – Press room analysis Limited
Visitors and pageviews Limited
Most popular press releases Limited
Integration with Google Analytics
Press Room Basic Standard Enterprise
Pressroom at
Press room settings
Adapting visual profile In your press room
Embedded press room with own domain
Social media in press room
Multilingual press room
Support for the administration of several organizations’ press rooms
Import of previously published material
API access for integration with own systems
Support Basic Standard Enterprise
Knowledge Base
Consulation hours 1 15