Everyone is racing against time – this is especially true for journalists working with deadlines and different news cycles. One way to make their lives a little easier is to make sure that all relevant information is in your press room that is needed to write about your brand or product – in addition to your press releases.
It is a good investment, brings good karma, and makes life easier for the journalist.
- Contact information for a person who is easy to reach.
- Reports
- Background information
- Bios of key people in the organization
- Press photos and images
An extra tip is that you can also offer exclusive news. By registering interest, the journalist can be offered selected material tailored to that particular media outlet.