Press releases and Press rooms
Create & distribute press releases that make an impact
Maximize PR and communication with NewsMachine’s powerful press release, press room, and newsletter platform.
Do more in less time with our AI tools
With our innovative AI technology, creating press releases is now faster and easier than ever. Write a short text about what the press release should be about and see how our AI generates drafts in just a few seconds. Then use the next AI module Mycroft to find suitable recipients. Our tools give you more time to work strategically and think big.
Find the right journalists with the smartest media database on the market
We offer the smartest media and journalist database on the market. Our patent-pending AI system Mycroft automatically updates the database every hour with new contacts. This is supplemented by a manual process for quality assurance.
Smooth PR – All in one
You can easily manage, send, and publish your press releases, newsletters, events, and surveys with our tools. You can use the AI tool Mycroft™ or our ready-made topic lists to find recipients. Mycroft is a tool that matches your press release to articles and lists journalists who have written related articles. You can then easily create optimized lists based on the AI suggestions.
Pressroom
Make it easy for journalists and others to find information with a press room (also known as a newsroom). With our service, you can easily create an attractive press room. There you can store your archive of historical press releases and press material in the form of images, videos, background facts, logos, and other documents. It acts as a shop window for journalists and makes the threshold low for journalists to find a high-resolution image or logo, for example. The press room can also be integrated into your own website with a simple code or API.
Mycroft
NewsMachine uses Artificial intelligence (AI) to make life easier for communicators, press officers, marketers and anyone working in PR sector. Press contacts are perishable – journalists and writers come and go, changing jobs and interests. Keeping distribution lists updated and current is therefore a time-consuming challenge. We have the smartest AI system on the market that, together with human intelligence, delivers superior results.
Read more about about Mycroft™
Own mailing lists
In our tool, you handle your mailings yourself and choose to whom and in which channels you want to spread your information, for example news agencies, newsrooms or individual journalists.
Journalists and newsrooms are sorted by the newsroom’s geographical coverage area, for example county, city or municipality. Sorting is also available by subject and area of interest.
We also offer international contacts and lists.
Subscription
All prices below are per month and per product, excluding VAT.
Basic
SEK 1 075 / month- 8 press releases / news per year included *
- Press room at PressMachine.se
- Integration with social media for direct publishing on several platforms simultaneously
- Free support by phone and email, weekdays at 08:00-17:00
Standard
Offer- Unlimited number of press releases / news
- Fastest service for simultaneous publishing at ex. certain distribution of financial information
- Integration with social media for direct publishing on several platforms simultaneously
- Integration of press room to own website
- Access to Google Analytics for in-depth statistics about your press room
- Free support by phone and email, weekdays at 08:00-17:00
Enterprise
Offer- Everything from the Standard Package is included
- Integration of press rooms on own website
- Adaptation to graphic profile
- Support for administering several organizations’ press rooms
- Import of previously published material
- My Mycroft ™ – The AI tool that finds the right recipient for your press release
- 15 consulting hours
More information on Press releases / Press room
Read more about what is included, and compare the different subscription models.
| Press releases | Basic | Standard | Enterprise |
|---|---|---|---|
| Press releases per year | 8 | Unlimited | Unlimited |
| Create, edit and publish your press releases | ✔ | ✔ | ✔ |
| Boilerplate – create one or more standard texts as a signature | ✔ | ✔ | ✔ |
| Publish Events | ✔ | ✔ | ✔ |
| View your organization’s press contacts | ✔ | ✔ | ✔ |
| Link archive | ✔ | ✔ | ✔ |
| Attach documents | ✔ | ✔ | ✔ |
| Images – automatic handling of high-resolution images | ✔ | ✔ | ✔ |
| Video – Uploading and storing | ✘ | ✔ | ✔ |
| Podcasts – upload with us – publish on Apple Store | ✘ | ✔ | ✔ |
| Distribution and Distribution Lists | Basic | Standard | Enterprise |
| Organize distribution lists in tree structure | ✔ | ✔ | ✔ |
| Pressmachines Distribution lists for Sweden divided into counties | ✔ | ✔ | ✔ |
| Pressmachines Distribution lists for the Nordic countries | ✘ | ✔ | ✔ |
| Contact directory – search among tens of thousands of journalists in Sweden | Restricted | ✔ | ✔ |
| Importing contacts from Excel | ✘ | ✔ | ✔ |
| Exporting contacts | ✘ | ✔ | ✔ |
| TurboMan – the world’s fastest dispatch engine 1K/sec | ✘ | ✔ | ✔ |
| Mycroft | Basic | Standard | Enterprise |
| MyCroft – Help find your target audience | ✘ | Optional extras | ✔ |
| MyCroft Report – Analyze and understand your audience | ✘ | Optional extras | ✔ |
| Distribution Reports and Analysis | Basic | Standard | Enterprise |
| Distribution reports for press release | 8 | ✔ | ✔ |
| PressMachine – Press room analysis | Limited | ✔ | ✔ |
| Visitors and page views | Limited | ✔ | ✔ |
| Most popular press releases | Restricted | ✔ | ✔ |
| Integration with your own Google Analytics | ✘ | ✔ | ✔ |
| Press room | Basic | Standard | Enterprise |
| Press room on PressMachine.se | ✔ | ✔ | ✔ |
| Press room settings | ✔ | ✔ | ✔ |
| Own graphic profile in press room | ✘ | ✔ | ✔ |
| Embedded newsroom with own domain | ✘ | ✔ | ✔ |
| Social media in press rooms | ✘ | ✔ | ✔ |
| Multilingual press room | ✘ | ✔ | ✔ |
| Support for managing multiple organizations’ newsrooms | ✘ | ✘ | ✔ |
| Import of previously published material | ✘ | ✘ | ✔ |
| API access for integration with your own systems | ✘ | ✘ | ✔ |
| Support | Basic | Standard | Enterprise |
| Knowledge bank | ✔ | ✔ | ✔ |
| ✔ | ✔ | ✔ | |
| Phone number | ✘ | ✔ | ✔ |
| Consulting hours | ✘ | 1 | 15 |
| Price | 1 075 kr/month | Quotation | Quotation |