Privacy Policy

This privacy policy / data protection policy describes what personal data we collect from you and how we meet the requirements set out in the general data protection regulation (GDPR).

About NewsMachine

Our homepage can be found here: NewsMachine and PressMachine are services provided by NewsMachine AB, founded in 2002.

How to contact us

We can be reached via contact form, telephone, e-mail or regular mail at the address below:

NewsMachine AB, Storgatan 44, 114 55 Stockholm

+ 46 (0)10 – 300 1800

Personal data we collect

  • email address;
  • name;
  • IP address;
  • address;
  • Newsletter: open, click, opt-in (subscribe to the newsletter), opt-out (unsubscribe to the newsletter)

Service usage data is partially logged in order to give support and debug problems.


We collect data from users who have created an account with us, either as a test account or as a paid service.

When the account is created, we request your consent to process the above personal data. Consent is obtained via a check box when you have read our terms and conditions. Consent can also be obtained by phone, e-mail or regular letter. A link to this privacy policy is provided during account creation. Information about data protection and consent can also be found in our general terms and conditions.

The purpose of our collection of this personal data is to be able to offer you access to our services.


If you leave a comment on our website, you can choose to save your name, e-mail address and website in cookies. These cookies are for you not to have to fill in your details again the next time you leave a comment. These cookies are stored for one year.

If you have an account and you log in to our service, a temporary cookie is created to determine if your browser accepts cookies. This cookie contains no personal information and will be deleted when you close the browser.

When you log in, we will also create multiple cookies to save your login information and your screen settings. The login cookies are saved for two days, and the cookies for screen options for one year. If you select “Remember me”, your login details will be saved for two weeks. If you log out of your account, these cookies will be deleted.

If you edit or publish a text, an additional cookie is saved in your browser. This cookie contains no personal information and only indicates the post ID of the text you just edited. This cookies disappears after a day.

How long do we store your data

We will store identifiable data for an indefinite period of time or until the user asks us to anonymize and/or delete the user’s data.

For users of our services, the personal information we receive is stored in each user profile. For users who receive accounts through written agreements with their organization, other information in the agreement can also be saved in the user profile.

Your rights

If you have an account with us or have left comments on our site, you can request an exported file with the personal information we have about you, including all information you have provided to us. You can also request that we delete all personal information we have about you. However, this right is not covered by information that we are obliged to save for administrative or legal purposes or for security reasons.

Where your data is stored

We rely primarily on servers owned and operated by ourselves to provide our services. We never share or resell any data. Our servers are located in Stockholm, Sweden.

In addition, we use a limited number of services from third parties to be able to run our business.


Amazon Web Services (AWS) (Stockholm) – video storage and some images

In Europe:

Microsoft for Office 365 (Germany)


Google Analytics 4 (USA)

Who has access to our information?

NewsMachine’s staff have access to user data to provide the company’s services.

We rarely use subcontractors, and in cases where subcontractors are hired, we require that they delete the information when the assignment has been completed.

How your data is protected

Our servers are located in physically secure premises with round-the-clock surveillance. Access control and logging of physical access occurs. Our methods for data protection in the configuration and maintenance of our servers are in accordance with the requirements set out in the data protection regulation.

NewsMachine AB is responsible for personal data for the personal data processed in accordance with this policy.