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Five ways NewsMachine can help you build your media list
One of the most time-consuming challenges in public relations is managing the media list - one of the basics for distributing a successful press release. Media contacts are constantly changing. Journalists change coverage areas, work locations, become freelancers or...
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Searching Back in Time
As you create a new Search Agent, you normally click on the button "Search and Save", to find recently published articles. The default is that this search will provide results from the last six months....
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Using equivalent advertising value to measure PR?
Advertising Value Equivalency (AVE) is a method of estimating the value of PR by comparing it to the cost of equivalent advertising. To calculate the EAV, the amount of PR exposure (e.g. the size of the article or the length of airtime) is multiplied by the unit cost...
How do you manage media relations in Asia?
Sending press information to media in Southeast Asia requires a system that is adapted and optimized for multiple languages and character sets. It also helps to have a good understanding of the media landscape in the region. As of 2023, NewsMachine has established an...
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