Optimize your search agents

Optimize your search agents

Defining search agents is sometimes an art. But with NewsMachine’s system, you have full control. Entering keywords in the first two search fields is usually easy. “Any of these words (OR)” and “All of these words (AND)”. But...
What’s in your press room?

What’s in your press room?

Everyone is racing against time – this is especially true for journalists working with deadlines and different news cycles. One way to make their lives a little easier is to make sure that all relevant information is in your press room that is needed to write...
Optimizing the benefits of media monitoring

Optimizing the benefits of media monitoring

By searching for and keeping track of different things, you can increase the value of your business intelligence. Here are some tips for creating your search agents. Find potential customers or partners for collaboration What do my customers say in the media? Your...
FinTech companies need PR more than most

FinTech companies need PR more than most

In an industry where trust and credibility are essential to business, media relations can make the difference between success and failure. If you want to manage other people’s money or collect information about them (and their money), it is crucial to establish...
Using equivalent advertising value to measure PR?

Using equivalent advertising value to measure PR?

Advertising Value Equivalency (AVE) is a method of estimating the value of PR by comparing it to the cost of equivalent advertising. To calculate the EAV, the amount of PR exposure (e.g. the size of the article or the length of airtime) is multiplied by the unit cost...