News monitoring
Stay updated in real time
Capture relevant insights for you and your business.
What is being said about your brand right now?
Market insight drives growth.
Spot trends and opportunities before others do.
Media in our news monitoring
Countries in our coverage
Articles & documents monitored per day
What is news monitoring?
News monitoring is about systematically following news articles, social media and other digital content related to a specific topic, brand or industry. In a world where information is constantly flowing, a monitoring tool is essential for sifting, sorting and acting on what really matters.
Why news monitoring is important
News monitoring can be used strategically to:
- Follow industry trends: stay on top of developments, identify new competitors and stay ahead of the game.
- Protect your brand: Track mentions in real time and react quickly to negative publicity.
- Preventing crises: Detect potential problems early and minimize damage through prompt action.
- Analyze competitors: Study their communications, launches and media coverage.
- Comply with rules and policies: Keep up to date with changes that may affect your business.
How a news monitoring tool works
Modern tools use automated systems that search through digital sources based on selected keywords, phrases or sources. Relevant hits are collected and presented as reports or in dashboards – filtered, structured and customized to your needs.
Benefits of using a monitoring tool
- Time savings: Automated monitoring frees up time and resources.
- Precision: Reduces the risk of missing important information or being influenced by incorrect sources.
- Insights: Gain a clearer picture of opinion, trends and strategic opportunities.
Key factors when choosing a tool
- Timeliness: Updated in real time with relevant content.
- Relevance: Filters out noise and provides accurate insights.
- Cost: Choose the solution according to the amount of data and function – quality does not have to be expensive.
- Usability: How you can process, share and act on the information.
- Reporting: Clear, concise and customizable reports that support decision-making.
An end-to-end solution for news monitoring
Full coverage
We monitor news media, social platforms, blogs and industry channels – locally and globally.
In-depth analysis
Identify trends, key people and risks at an early stage.
Personalization
You only get what is relevant to your goals, your industry and your communication.
Effectiveness
We filter, summarize and present the most important information – saving you time and giving you a better overview.
Specialized monitoring services
Radio & podcast monitoring
Capture voices and conversations in the ether. We help you find what’s being said – as it’s being said – in everything from news radio to niche podcasts.
TV monitoring
Keep up to date with what’s being discussed in news and social programs. We track current events and reflect different perspectives.
Newspaper monitoring
Monitor print and digital newspaper media. Keep track of industry trends, investigations, competitors’ actions, and opinion formation.