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How to set up your NewsMachine subdomain

By default, NewsMachine provides each customer with a subdomain, like yourcompany.pmembedded.newsmachine.com. This subdomain serves as a dedicated space for your press room, accessible via: https://press.newsmachine.com/pressroom/view/yourcompany

To adapt this to your brand, you can set up your own subdomain, such as:

  • pressroom.yourcompany.com
  • news.yourcompany.com
  • media.yourcompany.com

This setup not only reinforces your brand identity but also offers greater customization options, including the ability to apply your own CSS for styling.

Setting up your custom subdomain involves a few technical steps, usually requiring access to your website’s domain name settings.

Step 1: Log in to your domain/hosting provider’s admin panel and go to the DNS settings

You (or someone with the necessary access, like your IT administrator or web developer) will need to log in to the administrative interface where your website’s domain name is managed. This is typically provided by your domain registrar (e.g., GoDaddy, Namecheap etc.) or your hosting provider (e.g., Oderland, Siteground etc.).

Step 2: Create a CNAME record

Within your domain’s DNS (Domain Name System) settings, you’ll need to create a new record called a CNAME record. CNAME stands for “Canonical Name.” It creates an alias, pointing your chosen subdomain to the NewsMachine server.

Add a new CNAME record with the following details:

  • Type: CNAME
  • Host: subdomain.yourdomain.com (e.g. pressroom.yourcompany.com)
  • Points to (alias for): ssl-proxy.pmembedded.com
  • TTL: 3600 seconds (1 hour)

Example from One.com DNS interface (may vary depending on provider):

CNAME

  • Type: CNAME
  • Host/Name: The subdomain you have chosen (e.g. pressrum)
  • Host/Pointer: The address from NewsMachine
  • (Time To Live) determines how long the information is cached. The default value is usually sufficient.

This configuration directs traffic from your chosen subdomain to your NewsMachine newsroom.

Save and wait for dissemination

After you save the CNAME record, it can take up to 24 hours for the DNS changes to propagate globally. During this time, your custom subdomain may not work immediately.

Once the deployment is complete, visit your subdomain (e.g. pressrum.dittforetag.com). You should now see your newsroom without the standardized NewsMachine header, ready to be further customized.

Step 3: Log in to the administration panel

  1. Go to our website: https://market.newsmachine.com/en/
  2. Click on “Log in” in the top menu
  3. Enter the username and password provided
  4. Click on “Releases” in the top menu
  5. Select “Press room” in the submenu
  6. Click on “Own domain” in the left menu
  7. Enter your chosen CNAME in the field at the bottom of the page
  8. Save the changes

Cname-field

Step 4: Verify your setting

After configuring the CNAME record, it is important to verify that your subdomain points correctly to ssl-proxy.pmembedded.com. You can use the following online tool to perform this check:

Option 1: Online Verification Tools

  • nslookup: https://www.nslookup.io – Enter your custom subdomain (e.g. pressroom.yourcompany.com) in the query field and run the search. The result should show ssl-proxy.pmembedded.com as the canonical name (or CNAME).
  • Google Admin Toolbox – Dig: https://toolbox.googleapps.com/apps/dig/ – In the “Name” field, enter your custom subdomain. Make sure “Type” is set to “CNAME” and click “Dig”. In the “ANSWER SECTION”, your subdomain should appear with ssl-proxy.pmembedded.com as the target.

google toolbox 1

Option 2: Command Line Interface (CLI) Verification

Windows:

  • Press Win + R, type cmd and press Enter.
  • Type nslookup pressroom.yourcompany.com and press Enter.
  • The output should show the CNAME ssl-proxy.pmembedded.com and its IP address.

Example output:

yaml
CopyEdit
Server:  UnKnown 
Address:  192.168.1.200
Non-authoritative answer: 
Name:    ssl-proxy.pmembedded.com 
Address:  62.63.206.126 
Aliases:  pressroom.dittforetag.com

Linux:

  • Open a terminal and run the command: dig pressroom.yourcompany.com
  • The output should include a CNAME record pointing to ssl-proxy.pmembedded.com.

Example output:

yaml
CopyEdit
; <<>> DiG 9.16.50-Debian <<>> pressroom.dittforetag.com
;; ANSWER SECTION:
pressroom.dittforetag.com. 2202 IN CNAME ssl-proxy.pmembedded.com.
ssl-proxy.pmembedded.com. 3600 IN A 62.63.206.126

By using these tools, you can confirm that your subdomain is correctly configured to work with NewsMachine.

Please note: The first time the CNAME domain is visited, an SSL certificate will be issued for it, so there may be a slight delay on the initial visit. It will automatically renew every 6 months and is issued by Let’s Encrypt (cost-free).

Step 5: Customize with CSS

To further customize your press room, you can add your own CSS. This allows you to customize fonts, colors and layout to match your brand’s visual profile.

Start by clicking on “Embedded settings” in the left menu. At the bottom of the page you will find the CSS editor where you can paste your own style sheets.

Example: To change the background color of your press room:

body {
  background-color: #f4f4f4;
}

This code makes the background light gray.

Do you need help with styling? Do not hesitate to contact us. We will be happy to help you implement your graphic profile – including fonts, colors and other visual elements – in your press room.

SEO considerations

Using a separate subdomain for your newsroom can improve your website’s SEO. It brings all the content together under your own domain name, which strengthens your website’s authority and improves search engine rankings.

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