Mycroft ™
Do more in less time with Mycroft AI
Generate drafts in seconds
Find the right journalists
Create relevant distribution lists
Improving your PR strategy
Let Mycroft AI create distribution lists for you
Mycroft is an Artificial Intelligence (AI) that can help press offices and PR professionals to more easily create better distribution lists for press releases. Mycroft analyzes the press release and suggests recipients based on an analysis of millions of articles. With Mycroft, you can do research that would have taken weeks in minutes.
Efficiency and relief for communicators
Mycroft is designed to save time and make life easier for communicators and PR consultants. It analyzes the press release and identifies journalists who have previously written on similar topics, resulting in suggestions for journalists to include in the distribution list.
Easy matching of journalists
Users can see which words Mycroft associates with each journalist, making it easier to select the right recipient. By clicking on the journalist’s name, the user can access more information and the relevant keywords identified by Mycroft. Then, after review, the user can mark the suggested contacts which are then saved to a distribution list.
“Mycroft supports those who send out press releases, regardless of the size of their organization. Creating distribution lists is often a time-consuming task for communicators and press officers, but Mycroft makes it easier. The better and more accurate a press release is, the more Mycroft users benefit.”
Mycroft™ – Your AI assistant
NewsMachine uses AI to simplify the work of communicators, press officers, marketers and anyone involved in PR. Press contacts are dynamic – journalists and writers come and go, changing jobs and areas of interest. Keeping distribution lists up-to-date is therefore always a challenge.
With Mycroft, you can quickly and easily identify journalists who have recently written on topics important to your business. This ensures that you reach the journalists who are interested in your areas and increases the accuracy of your mailings.
AI to find the right journalists
Mycroft acts as a matching engine between journalists and your selected topics and keywords. By having Mycroft analyze and match your press release against the media flow during a certain period, you get a list of journalists based on their recently published articles.
Careful analysis for efficiency
You can easily read the texts in the list and select the journalists whose articles are relevant to your press release. These can then be added to existing distribution lists or used to create new lists. PR and communications work is often demanding and time-consuming, but with Mycroft you can manage parts of the process faster and focus on honing strategy and content.
With Mycroft, you can improve your PR strategies by easily and quickly creating relevant distribution lists, save time and focus more on content and strategy. By using AI technology, NewsMachine makes the work of communicators and PR managers easier, helping to reach the right journalists with the right message.
To see how Mycroft can help you, visit our presentation video at Mycroft Presentation or watch more videos on our YouTube channel.
Contact us for a demo and more information