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Five ways NewsMachine can help you build your media list
One of the most time-consuming challenges in public relations is managing the media list - one of the basics for distributing a successful press release. Media contacts are constantly changing. Journalists change coverage areas, work locations, become freelancers or...
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Searching Back in Time
As you create a new Search Agent, you normally click on the button "Search and Save", to find recently published articles. The default is that this search will provide results from the last six months....
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How Journalists Find Topics for Their Articles: An Insider’s Perspective
In the ever-evolving world of journalism, finding compelling topics for articles is a crucial part of the job. To shed light on this process, let's explore some key sources journalists rely on to generate editorial content, based on recent data. This will not only...
Using search engines for media monitoring
Using Google and other search engines for media monitoring can be helpful, but there are some limitations to consider. Here’s a breakdown of the advantages and challenges: Advantages Broad Reach: Search engines crawl a vast number of sources, providing a wide scope of...
Why Are Media Relations Important in Today’s Social Media Era?
In an era dominated by social media, media relations remain a critical component of a comprehensive communication strategy. Here are several reasons why media relations are still relevant: Credibility and Trust Traditional media channels still hold a significant...
Share – Invite your team to receive reports from your media monitoring
With NewsMachine it's easy to share the results from your media monitoring. Our standard service allows you to share reports and searches with up to 99 team members (or anyone you choose). You can also share an RSS feed to your intranet or web site to share with many...
Optimize your search agents
Defining search agents is sometimes an art. But with NewsMachine's system, you have full control. Entering keywords in the first two search fields is usually easy. "Any of these words (OR)" and "All of these words (AND)". But there's a lot more you can do to tweak...
What’s in your press room?
Everyone is racing against time - this is especially true for journalists working with deadlines and different news cycles. One way to make their lives a little easier is to make sure that all relevant information is in your press room that is needed to write about...
Optimizing the benefits of media monitoring
By searching for and keeping track a range of issues, you can increase the value of your business intelligence. Here are some tips for creating your search agents. Find potential customers or partners for collaboration What do my customers say in the media? Your...
FinTech companies need PR more than most
In an industry where trust and credibility are essential to business, media relations can make the difference between success and failure. If you want to manage other people's money or collect information about them (and their money), it is crucial to establish and...
Using equivalent advertising value to measure PR?
Advertising Value Equivalency (AVE) is a method of estimating the value of PR by comparing it to the cost of equivalent advertising. To calculate the EAV, the amount of PR exposure (e.g. the size of the article or the length of airtime) is multiplied by the unit cost...
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