Get started with PressMachine

Here is our guide to getting started quickly with PressMachine, our mailing service for press releases.

Logging in to the system

If users subscribe to both monitoring and press releases, the user entersMACHINE, which is the admin interface for our business intelligence service. Click on thePRESS in the header to access PressMachine.

Create press release

Here you can enter text in your press release. There are two fixed fields for images. One for logo image and one for introductory image. You can upload directly from your computer or select an image from the image bank.

Keep in mind that everything you upload to the system is hidden by default. If you want press releases to be visible and searchable, select “Visible” at the bottom.

Distribution lists

Distribution lists can be created and edited under the “Distribute” tab in the left margin. It is also possible to import ready-made lists. Our tool can also suggest relevant journalists, based on the content of the press release. The lists are by default divided into private resp. public lists.

The user can also choose to spread the press release via their social media. Of course, users can also share publications afterwards from their newsroom via the predefined sharing buttons.

Administration of images and media

Today, there are two different ways to upload materials and pictures in the press service. Everything uploaded in “create press release” is automatically hidden in the press room.

In order for images etc. to be visible in the public image bank, the user must make an active choice to set that particular image / images as visible. “Not visible” is filled in by default in the system. This applies to images, videos and press releases.

The same applies to e.g. pdf documents, word files etc., which can be managed under “Documents” in the left-hand menu.

PressMachine’s journalist database

PressMachine’s journalist database contains approximately 12,000 Swedish journalists who have published articles in the Swedish media since 2015-05-01. These are sorted by e.g.: Subject area, County, Municipality, City.

In addition to free text search, we can also offer a large number of ready-made distribution lists.