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Getting started with NewsMachine: A quick start guide

This guide will walk you through the basics of using our press release distribution service.

1. Logging in

Please note: Your subscription level determines your access to our services, which include Media Monitoring, Press Releases and Newsletters.

2. Creating a Press Release

  • Click the “Releases” menu in the top menu.
  • Click on the“Publish” button in the submenu.
  • Select “Press Releases” from the left-hand menu.
  • Click on“New Press Release” to open the editor.

You will be redirected to a new page where you can create your press release. Detailed instructions are provided at the top of the editor page.

a. Adding images

Each press release allows two types of images:

  • Logo image: Your company logo.
  • Lead image: A featured image for your press release.

You can upload images directly from your computer or choose from your image bank.

b. Setting Visibility

By default, all uploaded content is hidden. To make your press release visible and searchable, make sure to select“Visible” at the bottom of the editor page.

📌 Related article: Press release template – Seven things to consider

3. Managing Distribution Lists

  • Go to “Lists” via the “Releases” menu.
  • Create new lists or edit existing ones.
  • Import ready-made lists if necessary.

Our system can also suggest relevant journalists based on the content of your press release using the Mycroft tool. Lists are categorized as “Private” or “Public”.

4. Share on Social Media

You can distribute your press release via your social media channels. Share immediately upon publishing or later from your newsroom using the provided sharing buttons.

5. Managing Images and Media

There are two ways to upload images and materials to the press service:

  • Uploading within Create Press Release (these files remain hidden by default).
  • Uploading to the Public Image Bank (requires manual selection of “Visible“).

This applies to all file types, including images, videos, PDFs and Word documents, which can be managed under ‘Documents‘ in the left-hand menu.

6. NewsMachines Journalist Database

Our journalist database contains tens of thousands of journalists who have published articles in Swedish and international media since May 1, 2015. These journalists are categorized by e.g.: Country, Organization etc.

In addition to free text search, we offer a variety of ready-made distribution lists for your convenience.

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