How can we help?
< All Topics
Print

MyCroft – Find the right journalists

MyCroft is Newsmachine’s own developed tool for finding the right media contacts for your press releases. It works by selecting one of your press releases and letting MyCroft analyze the message and generate a list of suggested media contacts.

mycroft start
  • Click Press releases in the top menu
  • Click Mycroft in submenu
  • Select a Press Release
  • If time period is selected, use to filter out journalists that we have not observed since the selected date. This ensures that you are not given addresses to inactive journalists. The default value is 12 months, which usually works well for most subjects.
  • Press Review

In this step, you will see key terms that Mycroft has identified in the draft press release. These form the basis of the analysis. You can also add key terms from the text.

Mycroft feedback
  • The feedback page allows you to fine-tune the Mycroft search (optional step)
  • Add additional search terms in the box at the top right (optional step)
  • Click once to show that a word is particularly important. Click twice to ignore a word in the search. (optional)
  • Click on Create Distribution List to view the list of media contacts

List of media contacts that match the press release. Use the filter box to narrow the result by keyword, county, media type, or publication.

mycroft-4
  • Here is a list of media contacts, arranged in order of how likely they are to be interested in your press release.
  • Use the search function highlighted to search by keyword, county, media type or publication.
  • This opens a list of terms that the journalist has used. Click on the word to see the articles where the term is mentioned.
  • Click on recent documents to view all recent articles written by the contact.

In the example above, we have selected a contact by clicking on it in the list. This opens up the Save to Distribution List menu, where you can either choose to create a new list or save to an existing list. You can name your list here too.

  • Click on the contacts you want to save to the Distribution List
  • Select an existing list or select an appropriate name for a new list
  • Kryssar du i “Inkludera redaktioner” så kommer även redaktionsadressen för tidningen läggas till i distributionslistan.
  • Click on“Save x contacts” to save your selected contacts
  • A modal will appear with your list name. Click on the name to open the list.
  • Clear!

📌 Related article: Do more in less time with Mycroft AI

Tags:
Table of Contents